Nissan just launched their second-generation Leaf which seems to be quite well received. The company equipped the car with a battery that is good for 150 miles. But everyone focusing on its competitive price point.
The second-generation Leaf focusing on compact buyers
Nissan’s chief marketing officer, Daniele Schillaci explained that Nissan’s second-generation Leaf is targeting the buyers who are looking for a C-segment sedan. So the car is not targeting the buyers looking for an EV. Seems as a mass marketer Nissan understands the value of money and the real power of a competitive price point. However, some car enthusiast is blindly comparing the leaf with the above stated two EVs.
It is worth mentioning that Electronic Vehicles will be an essential part of Volkswagen’s future and within next year a bunch of EVs coming from other companies.
THE PRICE POSITION OF THE CAR IS EXTREMELY COMPETITIVE. ON TOP OF THAT, THE CAR HAS ALL THE LATEST MOBILITY FEATURES, FROM THE PROPILOT TO AN E-PEDAL THAT CHANGES THE WAY WE ARE DRIVING A CAR. – DANIELE SCHILLACI
Many buyers are not willing to pay $37,495 for Chevrolet Bolt and $36,200 (base price) for 2018 Tesla Model 3. The second-generation Leaf is way cheaper than these two at a $29,990, or $30,875 price tag including destination. At this point, the 150-mile leaf comes with less than $5,000 of the Model 3 and $6,000 of Bolt EV. So in this price range, this would be a lot of savings to the buyers.
For a car buyer lot of factors should be considered as performance, interior, tech inside the car, nature friendliness and most importantly price. All in all the Nissan Leaf passed almost all these compared to its rivals. It’s quite expected that a sales battle will begin when the leaf goes on sale in early 2018.
What do you think about the Leaf? Let us know in the comment section below.